Chakwal, Pakistan — Available for freelance & full-time work
I'm Sana — a UI/UX and brand identity designer who also writes the frontend. Thirteen identity systems, nine product case studies, a run of AI-generated ad content, and a growing shelf of shipped interfaces — all built from one process: understand the brief, design the system, build it properly.
Thirteen briefs, thirteen palettes — click a chip
13 briefs, in the round — hover to pause
Capabilities
Most designers hand off a file. I design the system and then build the thing — which means fewer gaps between what was designed and what actually ships.
Selected Work
Logos, flyers, menus, packaging, and full brand systems delivered for clients across food & beverage, retail, real estate, healthcare, publishing, footwear, and electronics.
More graphic design work on Facebook
Premium ice cream brand identity in warm pastel tones and playful typography, built around mouth-watering product photography — indulgent, fun, and easy to scroll past twice.
A bold navy-and-orange service flyer for an appliance repair business, structured for one job: get the phone number in front of someone who needs it fast.
A corporate flyer for a UAE documents-clearing service, pairing Dubai skyline visuals with a clean blue palette to signal trust, speed, and compliance.
A scalable red-and-white logo system built to stretch across six verticals — travel, hospitality, transport, real estate, and e-commerce — without losing coherence.
A neuroscience brand mark fusing brain, neuron, and bridge symbolism into one logotype — a navy-to-cyan gradient built to read as science, not stock clip-art.
A black-and-gold menu system across appetisers, mains, and beverages — elegant typography and Mughal architectural motifs standing in for the room itself.
A symbolic mark for a book publisher — lotus flower, open pages, and the letter "J" folded into one logotype standing for resilience, knowledge, and new beginnings.
Gold-on-black identity for a smart electronics brand — designed to feel premium on a shelf, an app icon, and a storefront sign at once.
An investor-facing flyer covering five real-estate sectors, built around Morocco's landmarks and a straight-to-the-point ROI argument for an international audience.
A Malaysian durian dessert brand built on one promise — "Just Real, Just Durian." An earthy gold-and-cream wordmark and a seal-of-authenticity badge carry that promise across every touchpoint.
A storefront poster for a playful design-gift retailer at The Dubai Mall — bright, multi-colour typography and a photo grid built to stop shoppers mid-stride and pull them in.
A "New Arrival" launch ad for a sneaker brand — navy and tan colourway, benefit icons, and a skyline backdrop built to sell comfort and performance in a single scroll-stopping frame.
A hand-illustrated tree-and-sun graphic designed for print, taken from flat artwork through to a hoodie mockup ready for production and a lifestyle shot.
Product & UX Case Studies
Complete design system and high-fidelity prototype for a professional networking app — onboarding, information architecture, home feed, and profile.
End-to-end case study for a university venue-booking app — objectives, user personas, information architecture, and final Android & iOS screens.
An emotionally-intelligent AI journaling companion — voice-input mood logging, weekly emotional summaries, and considered microinteractions throughout.
Full ordering flow for a coffee shop app — menu browsing, cart, checkout, and live order tracking in a warm green-and-cream UI kit.
A logistics dashboard covering shipment booking, live AWB tracking, and a reporting suite with charts built for at-a-glance decisions.
A hotel-dining delivery app concept — onboarding, location access, and a browse-and-order home screen in a bold red-and-white system.
+ two earlier case studies below, worked entirely at the flow / wireframe stage
Landing page and companion mobile app for a recipe and meal-planning platform, built around a clear call-to-action hierarchy.
UX audit and redesigned prototype simplifying shipment-tracking flows and information architecture.
Frontend Builds
A pixel-close static rebuild of a music-streaming homepage — trending songs, popular artists, and album rails — coded from scratch in HTML, CSS, and JavaScript.
Responsive static auth UI — login, register, forgot-password — with form validation and accessible error states.
Extended the auth app with token-based login flows and live session management over a REST API.
An earlier portfolio build showcasing UI/UX, ML, and frontend projects with a fully responsive layout.
TMDb-powered app with search, genre filtering, and lazy-loaded, responsive card layouts.
An event-booking website built end-to-end — browse events, view details, and reserve a spot through a clean, responsive booking flow.
An interactive quiz app with timed questions, live scoring, and instant feedback — built for quick, replayable rounds.
A multi-persona chatbot interface supporting several conversation modes in one clean, message-thread UI.
Machine Learning
Multi-class classification with Random Forest and Gradient Boosting, tuned through feature engineering.
Binary classification pipeline handling class imbalance with SMOTE, evaluated on ROC-AUC.
K-Means and hierarchical clustering on retail transaction data to surface distinct customer personas.
Linear regression model predicting academic performance, with an interactive results dashboard.
Real-time computer-vision model using OpenCV and a convolutional neural network.
AI Creative & UGC Video
Short-form product ads and UGC-style reels produced with generative AI video tools as part of freelance AI Creative Designer work.
Video
Creator-style product walkthrough, AI-generated.
Video
Before/after beauty ad concept.
Video
Cinematic product-hero concept.
Video
Lifestyle food & beverage ad.
Video
Floral fragrance ad concept.
Video
Authentic-feel creator testimonial.
Video
Nature-led fragrance ad concept.
Ask for a custom AI ad concept.
Experience
Freelance / Self-Employed
GAO TEK INC
Krytix Solution
Developershub Corporation
HiSky Tech
Education & Credentials
Coursework: Software Engineering, Database Systems, Human-Computer Interaction, Data Structures, Artificial Intelligence. Capstone integrated UI/UX design with ML model deployment.
Client Satisfaction
Clear scope, honest timelines, and revisions until the brief is actually met — not just technically delivered. That's the commitment on every project, from a single flyer to a full product build.
Get In Touch
Currently open to freelance briefs and full-time roles across UI/UX, brand identity, and frontend development. Based in Chakwal, working with clients everywhere.
Quick copy
Languages: English, French, Urdu. Village Dhoke Rajian, Chakwal, Pakistan.
Case Study
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